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consumer-oriented marketing

См. также в других словарях:

  • consumer-oriented marketing — A principle of enlightened marketing holding that a company should view and organize its marketing activities from the point of view of the consumers of its products and services …   Big dictionary of business and management

  • consumer-oriented — UK US adjective ► MARKETING relating to the needs and interests of individual consumers, rather than businesses: »We must become a more consumer oriented company. »consumer oriented websites → Compare BUSINESS ORIENTED(Cf. ↑business oriented) …   Financial and business terms

  • Marketing mix — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Consumer Federation of America — The Consumer Federation of America (CFA) is a non profit organization founded in 1968 to advance consumer interests through research, education and advocacy. According to CFA s website, its members are approximately 300 consumer oriented non… …   Wikipedia

  • Marketing ethics — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Consumer culture theory — is a marketing school of thought interested in studying consumption choices and behaviours from a social and cultural point of view, as opposed to an economical or psychological one. It does not offer a grand unifying theory but refer to a family …   Wikipedia

  • enlightened marketing — A marketing philosophy holding that a company s marketing should support the best long run performance of the marketing system; its five principles are consumer oriented marketing, innovative marketing, value marketing, sense of mission marketing …   Big dictionary of business and management

  • Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… …   Wikipedia

  • Community marketing — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Dodd–Frank Wall Street Reform and Consumer Protection Act — Full title An Act to promote the financial stability of the United States by improving accountability and transparency in the financial system, to end too big to fail , to protect the American taxpayer by ending bailouts, to protect consumers… …   Wikipedia

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